{
 "noindex": false,
 "name": "Área de Gobierno de Economía, Innovación y Hacienda del Ayuntamiento de Madrid",
 "name_de": null,
 "slug": "area-de-gobierno-de-economia-innovacion-y-hacienda-del",
 "key": "ESP|area gobierno economia innovacion hacienda ayuntamiento madrid",
 "updated": "2026-10-30",
 "priority": false,
 "title": "Who sells consulting to Área de Gobierno de Economía, Innovación y Hacienda del Ayuntamiento de Madrid? Public consulting awards of the last 24 months",
 "country": "ESP",
 "region": {
  "code": "ES300",
  "name": "Madrid",
  "where": null,
  "where_de": null
 },
 "buyer_type": "local",
 "buyer_type_note": "guessed from the buyer's name",
 "note": "",
 "note_de": "",
 "variants": [
  {
   "name": "Área de Gobierno de Economía, Innovación y Hacienda del Ayuntamiento de Madrid",
   "notices": 43
  }
 ],
 "variants_count": 1,
 "variants_all": [
  "Área de Gobierno de Economía, Innovación y Hacienda del Ayuntamiento de Madrid"
 ],
 "window": {
  "from": "2024-10-31",
  "to": "2026-10-30",
  "basis": "award notice",
  "note": "awards dated (award notice) in the last 24 months; consulting work only (strategy, transformation, platform, build & run)"
 },
 "counts": {
  "awards": 32,
  "frameworks": 0,
  "frameworks_pct": 0,
  "open_now": 1,
  "firms": 29,
  "awards_without_named_winner": 3,
  "notices_all_time": 43,
  "first_award_in_window": "2024-11-05"
 },
 "rank": {
  "country": 6,
  "country_of": 1348
 },
 "value": {
  "total_eur": 11769487,
  "awards_with_value": 32,
  "awards_without_value": 0,
  "median_eur": 146150,
  "p25_eur": 58290,
  "p75_eur": 577669,
  "max_eur": 1527365,
  "note": "awards other than frameworks, with a published value under EUR 150 M; frameworks are counted apart, their value is only a ceiling shared by their holders"
 },
 "frameworks": {
  "awards": 0,
  "ceilings_published": 0,
  "ceiling_total_eur": null,
  "items": [],
  "notices": 0,
  "note": "framework awards among its consulting awards (their value is a ceiling, not spending), and TED eForms framework notices since 2023 under its name"
 },
 "by_kind": [
  {
   "kind": "transformation",
   "awards": 19,
   "value_eur": 10418919,
   "subkinds": [
    {
     "subkind": "programme_delivery",
     "label": "Programme delivery",
     "awards": 12
    },
    {
     "subkind": "pmo_amo",
     "label": "PMO & project assistance",
     "awards": 6
    },
    {
     "subkind": "funds_support",
     "label": "EU funds support",
     "awards": 1
    }
   ]
  },
  {
   "kind": "strategy",
   "awards": 13,
   "value_eur": 1350568,
   "subkinds": [
    {
     "subkind": "research",
     "label": "Research & evaluation",
     "awards": 9
    },
    {
     "subkind": "finance",
     "label": "Finance & economics",
     "awards": 3
    },
    {
     "subkind": "strategy_management",
     "label": "Strategy & management",
     "awards": 1
    }
   ]
  }
 ],
 "top_firms": [
  {
   "firm": "Cink Venturing",
   "slug": null,
   "awards": 6,
   "share_pct": 19,
   "value_won_eur": 2087543,
   "big": false
  },
  {
   "firm": "Impact Hub",
   "slug": "impact-hub",
   "awards": 3,
   "share_pct": 9,
   "value_won_eur": 1794729,
   "big": false
  },
  {
   "firm": "Deloitte",
   "slug": "deloitte",
   "awards": 3,
   "share_pct": 9,
   "value_won_eur": 310072,
   "big": true
  },
  {
   "firm": "Telefónica",
   "slug": "telefonica",
   "awards": 2,
   "share_pct": 6,
   "value_won_eur": 1328371,
   "big": false
  },
  {
   "firm": "Spain Invest Professional Services",
   "slug": null,
   "awards": 2,
   "share_pct": 6,
   "value_won_eur": 175125,
   "big": false
  },
  {
   "firm": "PwC",
   "slug": "pwc",
   "awards": 2,
   "share_pct": 6,
   "value_won_eur": 146500,
   "big": true
  },
  {
   "firm": "The Cube Radical Innovation",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 1123255,
   "big": false
  },
  {
   "firm": "Novadays",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 661980,
   "big": false
  },
  {
   "firm": "Qualitas Management",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 518973,
   "big": false
  },
  {
   "firm": "Soluciones Avanzadas en Asesoría y Transformación",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 509122,
   "big": false
  },
  {
   "firm": "Fundacion Juan Xxiii-Roncalli Para la Discapacidad Intelectual",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 363340,
   "big": false
  },
  {
   "firm": "NTT Data",
   "slug": "ntt-data",
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 247762,
   "big": false
  },
  {
   "firm": "d'Aleph Iniciativas y Organización",
   "slug": "d-aleph-iniciativas-y-organizacion",
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 241712,
   "big": false
  },
  {
   "firm": "Madrid Business Angels Network",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 241712,
   "big": false
  },
  {
   "firm": "Dive (Tagsonomy SL)",
   "slug": null,
   "awards": 1,
   "share_pct": 3,
   "value_won_eur": 168801,
   "big": false
  }
 ],
 "top_firms_note": "an award with several winners (consortium, lots, multi-holder framework) counts once for each; value won: each award's value split between its winners, frameworks left out",
 "big_firms": {
  "awards": 5,
  "share_pct": 16,
  "big_four_awards": 5,
  "big_four_share_pct": 16,
  "firms": [
   {
    "firm": "Deloitte",
    "awards": 3
   },
   {
    "firm": "PwC",
    "awards": 2
   }
  ],
  "definition": "Big Four, Accenture, Capgemini, IBM and the strategy houses (McKinsey, BCG, Bain, Roland Berger, Oliver Wyman, Kearney)"
 },
 "competition": {
  "median_bids": 3,
  "single_bid_pct": 16,
  "awards_with_bid_counts": 31,
  "mean_bids": 3.5
 },
 "incumbents": {
  "awards_with_history": 28,
  "to_incumbent": 12,
  "to_incumbent_pct": 43,
  "note": "awards after an earlier award of this buyer in the data: share that went to a firm that had already won from it"
 },
 "open_calls": [
  {
   "title": "Contrato de Servicios de Gestión, Dinamización y Seguimiento de la Red de Mentores Madrid Emprende del Ayuntamiento de Madrid",
   "closes": "2026-11-10",
   "value_eur": 1636800,
   "kind": "transformation",
   "framework": false,
   "notice": "https://ted.europa.eu/en/notice/-/detail/733571-2026",
   "source": "TED"
  }
 ],
 "recent": [
  {
   "date": "2026-07-16",
   "title": "Servicios para la estimación del impacto económico del anteproyecto de Ordenanza de Protección contra Incendios del Ayuntamiento de Madrid.",
   "winners": [
    {
     "firm": "Arenal Grupo Consultor",
     "slug": null
    }
   ],
   "value_eur": 75501,
   "framework": false,
   "kind": "strategy",
   "bids": 3,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=EiEOnS%2F8C3dq1DdmE7eaXg%3D%3D"
  },
  {
   "date": "2026-05-27",
   "title": "Servicio de consultoría estadística avanzada para el desarrollo e integración de informes económicos mediante herramientas de business intelligence.",
   "winners": [
    {
     "firm": "Deloitte",
     "slug": "deloitte"
    }
   ],
   "value_eur": 26978,
   "framework": false,
   "kind": "strategy",
   "bids": 1,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=kHqrUsxZa5dVkTabT%2FRM8A%3D%3D"
  },
  {
   "date": "2026-04-24",
   "title": "Estudio de la generación de residuos urbanos en los barrios de Sol y el Plantío y en los inmuebles con uso catastral correspondiente a las actividades de centro educativo y centro de culto de los 131 barrios de la ciudad de Madrid.",
   "winners": [],
   "value_eur": 146150,
   "framework": false,
   "kind": "strategy",
   "bids": null,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=1L6nJDFKppsaF6cS8TCh%2FA%3D%3D"
  },
  {
   "date": "2026-03-04",
   "title": "Contrato de Servicios de Apoyo a la Gestión del Centro Puerta Innovación",
   "winners": [
    {
     "firm": "Cink Venturing",
     "slug": null
    }
   ],
   "value_eur": 144302,
   "framework": false,
   "kind": "transformation",
   "bids": 3,
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/740036-2026"
  },
  {
   "date": "2026-01-08",
   "title": "Gestión del centro de innovación en economía circular de la ciudad de Madrid.",
   "winners": [
    {
     "firm": "Impact Hub",
     "slug": "impact-hub"
    }
   ],
   "value_eur": 915900,
   "framework": false,
   "kind": "transformation",
   "bids": 2,
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/393436-2026"
  },
  {
   "date": "2025-12-29",
   "title": "Servicio para la estimación del impacto económico de actuaciones en la ciudad de Madrid mediante tablas input-output.",
   "winners": [
    {
     "firm": "PwC",
     "slug": "pwc"
    }
   ],
   "value_eur": 38500,
   "framework": false,
   "kind": "strategy",
   "bids": 1,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=w0m2h7NOZuwtm4eBPtV6eQ%3D%3D"
  },
  {
   "date": "2025-12-29",
   "title": "Servicio de elaboración del barómetro de la ciudad de Madrid, que incluirá tanto el estudio trimestral de la situación socioeconómica de la ciudad como un estudio monográfico con el asesoramiento de un panel de expertos.",
   "winners": [
    {
     "firm": "PwC",
     "slug": "pwc"
    }
   ],
   "value_eur": 108000,
   "framework": false,
   "kind": "strategy",
   "bids": 2,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=deKADKEkMZ4eC9GJQOEBkQ%3D%3D"
  },
  {
   "date": "2025-12-17",
   "title": "Servicio de dinamización y gestión del vivero de empresas de Hortaleza del Ayuntamiento de Madrid dirigido a fomentar el emprendimiento, la innovación y la tecnología en el sector de salud.",
   "winners": [
    {
     "firm": "Qualitas Management",
     "slug": null
    }
   ],
   "value_eur": 518973,
   "framework": false,
   "kind": "transformation",
   "bids": 9,
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/715372-2026"
  },
  {
   "date": "2025-12-16",
   "title": "Asistencia técnica para el desarrollo de un proyecto de diagnóstico y caracterización de la oferta y demanda comercial y de servicios de los 131 barrios de Madrid y su evolución.",
   "winners": [
    {
     "firm": "Dive (Tagsonomy SL)",
     "slug": null
    }
   ],
   "value_eur": 168801,
   "framework": false,
   "kind": "strategy",
   "bids": 2,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=4Bm1SvG9TjNQFSeKCRun4Q%3D%3D"
  },
  {
   "date": "2025-12-03",
   "title": "Asistencia especializada para el Programa de Contratación Pública Ambiental del Ayuntamiento de Madrid.",
   "winners": [
    {
     "firm": "NTT Data",
     "slug": "ntt-data"
    }
   ],
   "value_eur": 247762,
   "framework": false,
   "kind": "transformation",
   "bids": 3,
   "source": "PLACSP",
   "notice": "https://contrataciondelestado.es/wps/poc?uri=deeplink:detalle_licitacion&idEvl=MvtfVAKd6eekU02jNGj1Fw%3D%3D"
  }
 ],
 "similar": [
  {
   "buyer": "Banco de España",
   "slug": "banco-de-espana",
   "awards": 35,
   "country": "ESP"
  },
  {
   "buyer": "Sociedad Estatal Correos y Telégrafos S.A",
   "slug": "sociedad-estatal-correos-y-telegrafos-s-a",
   "awards": 27,
   "country": "ESP"
  },
  {
   "buyer": "Instituto de Crédito Oficial (ICO)",
   "slug": "instituto-de-credito-oficial",
   "awards": 25,
   "country": "ESP"
  },
  {
   "buyer": "AGENCIA EMPRESARIAL PARA LA TRANSFORMACION Y EL DESARROLLO ECONOMICO (TRADE)",
   "slug": "agencia-empresarial-para-la-transformacion-y-el-desarrollo",
   "awards": 24,
   "country": "ESP"
  },
  {
   "buyer": "Dirección General de la Entidad Pública Empresarial RED.ES",
   "slug": "direccion-general-de-la-entidad-publica-empresarial-red-es",
   "awards": 24,
   "country": "ESP"
  },
  {
   "buyer": "Sociedad Andaluza para el Desarrollo de las Telecomunicaciones, S.A",
   "slug": "sociedad-andaluza-para-el-desarrollo-de-las",
   "awards": 24,
   "country": "ESP"
  }
 ],
 "market_pages": [
  {
   "id": "ESP-transformation",
   "country": "ESP",
   "kind": "transformation",
   "awards_here": 19
  },
  {
   "id": "ESP-strategy",
   "country": "ESP",
   "kind": "strategy",
   "awards_here": 13
  },
  {
   "id": "ESP-all",
   "country": "ESP",
   "kind": "all",
   "awards_here": 32
  }
 ],
 "sources": {
  "TED": 29,
  "PLACSP": 14
 },
 "langs": [
  "en",
  "es"
 ],
 "pages": {
  "en": "https://arquestra.dev/buyers/en/area-de-gobierno-de-economia-innovacion-y-hacienda-del",
  "es": "https://arquestra.dev/buyers/es/area-de-gobierno-de-economia-innovacion-y-hacienda-del"
 },
 "radar": "https://arquestra.dev/assets/consulting?q=%C3%81rea%20de%20Gobierno%20de%20Econom%C3%ADa%2C%20Innovaci%C3%B3n%20y%20Hacienda%20del%20Ayuntamiento%20de%20Madrid&kinds=strategy,transformation,platform,build_run&src=buyer-card",
 "method": "Arquestra Consulting Market Radar, built 2026-10-30 from TED (eForms) and national registers (France DECP/BOAMP, Spain PLACSP, Germany, Netherlands): public consulting awards from EUR 15,000 up of the last 24 months, classified by kind of work; work outside consulting left out. Spellings of the buyer's name are merged within one country. Spending: the published value of each award other than a framework, values of EUR 150 M or more left out; frameworks are counted apart (their value is a ceiling). An award with several winners counts once for each firm.",
 "licence": {
  "name": "CC BY-NC 4.0",
  "url": "https://creativecommons.org/licenses/by-nc/4.0/",
  "commercial_use": "Commercial reuse needs a licence: https://arquestra.dev/assets/consulting/api#more"
 },
 "author": "Pablo Ramos-Sánchez",
 "cite": {
  "text": "Source: Arquestra Consulting Market Radar (arquestra.dev), Área de Gobierno de Economía, Innovación y Hacienda del Ayuntamiento de Madrid, data of 2026-10-30",
  "url": "https://arquestra.dev/buyers/es/area-de-gobierno-de-economia-innovacion-y-hacienda-del"
 }
}