{
 "name": "Kantar",
 "slug": "kantar",
 "key": "kantar",
 "updated": "2026-10-30",
 "title": "Kantar: public consulting contracts won in Europe (24 months)",
 "variants": [
  {
   "name": "Kantar Sweden AB",
   "awards": 2
  },
  {
   "name": "Kantar Public - Verian (voorheen Kantar/TNS Nipo)",
   "awards": 2
  },
  {
   "name": "Kantar Hoffmann Kft.",
   "awards": 1
  },
  {
   "name": "KANTAR MEDIA INTELLIGENCE",
   "awards": 1
  },
  {
   "name": "Kantar Agri Oy",
   "awards": 1
  },
  {
   "name": "KANTAR MEDIA, SAU",
   "awards": 1
  },
  {
   "name": "KANTAR TNS - MB",
   "awards": 1
  },
  {
   "name": "Kantar Public / Mantle Germany GmbH",
   "awards": 1
  },
  {
   "name": "Kantar Media Norge AS",
   "awards": 1
  },
  {
   "name": "KANTAR CZ s.r.o.",
   "awards": 1
  },
  {
   "name": "Kantar GmbH",
   "awards": 1
  },
  {
   "name": "KANTAR POLSKA SPÓŁKA AKCYJNA",
   "awards": 1
  },
  {
   "name": "Kantar Norge AS",
   "awards": 1
  },
  {
   "name": "Kantar UK Limited",
   "awards": 1
  }
 ],
 "variants_count": 14,
 "window": {
  "from": "2024-10-29",
  "to": "2026-10-30",
  "note": "awards dated in the last 24 months; consulting work only (strategy, transformation, platform, build & run)"
 },
 "main_country": "FRA",
 "main_kind": "strategy",
 "main_subkind": "research",
 "counts": {
  "awards": 16,
  "countries": 11,
  "buyers": 16,
  "frameworks": 9,
  "frameworks_pct": 56
 },
 "rank": {
  "europe": 91,
  "europe_of": 9874,
  "main_country": 724,
  "main_country_of": 3034
 },
 "value": {
  "value_won_eur": 6230446,
  "awards_with_value": 7,
  "contract_total_eur": 6509946,
  "median_eur": 670214,
  "p25_eur": 114380,
  "p75_eur": 882352,
  "max_eur": 2285500,
  "note": "contract_total and the median: the full value of each award with a value; value_won: each award's value split between its winners. Frameworks (their value is only a ceiling) and values above EUR 150 M left out."
 },
 "by_country": [
  {
   "country": "FRA",
   "awards": 2,
   "value_won_eur": 66500
  },
  {
   "country": "SWE",
   "awards": 2,
   "value_won_eur": null
  },
  {
   "country": "NLD",
   "awards": 2,
   "value_won_eur": null
  },
  {
   "country": "DEU",
   "awards": 2,
   "value_won_eur": 3167852
  },
  {
   "country": "NOR",
   "awards": 2,
   "value_won_eur": 393880
  },
  {
   "country": "HUN",
   "awards": 1,
   "value_won_eur": null
  },
  {
   "country": "FIN",
   "awards": 1,
   "value_won_eur": 670214
  },
  {
   "country": "ESP",
   "awards": 1,
   "value_won_eur": 1932000
  },
  {
   "country": "CZE",
   "awards": 1,
   "value_won_eur": null
  },
  {
   "country": "POL",
   "awards": 1,
   "value_won_eur": null
  },
  {
   "country": "IRL",
   "awards": 1,
   "value_won_eur": null
  }
 ],
 "by_kind": [
  {
   "kind": "strategy",
   "awards": 16,
   "subkinds": [
    {
     "subkind": "research",
     "label": "Research & evaluation",
     "awards": 16
    }
   ]
  }
 ],
 "by_buyer_type": [
  {
   "type": "other",
   "label": "other",
   "awards": 8
  },
  {
   "type": "agency",
   "label": "agencies & other public bodies",
   "awards": 3
  },
  {
   "type": "central",
   "label": "central government",
   "awards": 3
  },
  {
   "type": "local",
   "label": "local government",
   "awards": 1
  },
  {
   "type": "company",
   "label": "public companies",
   "awards": 1
  }
 ],
 "buyer_type_note": "guessed from the buyer's name",
 "top_buyers": [
  {
   "buyer": "Nemzeti Média- és Hírközlési Hatóság",
   "country": "HUN",
   "awards": 1
  },
  {
   "buyer": "CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC)",
   "country": "FRA",
   "awards": 1
  },
  {
   "buyer": "Linköpings kommun",
   "country": "SWE",
   "awards": 1
  },
  {
   "buyer": "Luonnonvarakeskus",
   "country": "FIN",
   "awards": 1
  },
  {
   "buyer": "Dirección de Compras de la Corporación de Radio y Televisión Española S.A",
   "country": "ESP",
   "awards": 1
  },
  {
   "buyer": "AGENCE DE L ENVIRONNEMENT ET DE LA MAITRISE DE L ENERGIE (ADEME)",
   "country": "FRA",
   "awards": 1
  },
  {
   "buyer": "Ministerie van Algemene Zaken",
   "country": "NLD",
   "awards": 1
  },
  {
   "buyer": "Bundesrepublik Deutschland, vertreten durch das Bundesministerium des Innern und für Heimat, vertreten durch das Beschaffungsamt des BMI",
   "country": "DEU",
   "awards": 1
  },
  {
   "buyer": "Norsk filminstitutt",
   "country": "NOR",
   "awards": 1
  },
  {
   "buyer": "ČESKÝ ROZHLAS",
   "country": "CZE",
   "awards": 1
  }
 ],
 "trend": [
  {
   "half": "2024-H2",
   "awards": 6,
   "partial": true
  },
  {
   "half": "2025-H1",
   "awards": 5,
   "partial": false
  },
  {
   "half": "2025-H2",
   "awards": 0,
   "partial": false
  },
  {
   "half": "2026-H1",
   "awards": 4,
   "partial": false
  },
  {
   "half": "2026-H2",
   "awards": 1,
   "partial": true
  }
 ],
 "change": {
  "last_12_months": 5,
  "previous_12_months": 11,
  "pct": -55,
  "market_pct": -37,
  "note": "the market: all consulting awards in the data, same months; recent awards reach the registers late, so the last months are always low"
 },
 "alone": {
  "alone": 9,
  "with_others": 7,
  "alone_pct": 56,
  "note": "with others: the award names more than one firm (consortium, several lots or a multi-holder framework)"
 },
 "competition": {
  "median_bids": 3,
  "single_bid_pct": 27,
  "awards_with_bid_counts": 15
 },
 "frameworks": {
  "count": 8,
  "items": [
   {
    "title": "RÁDIÓS KÖZÖNSÉGMÉRÉS",
    "buyer": "Nemzeti Média- és Hírközlési Hatóság",
    "country": "HUN",
    "date": "2026-08-27",
    "ceiling_eur": null,
    "end": "2026-12-31",
    "holders": 2,
    "calloffs": 0,
    "notice": "https://ted.europa.eu/en/notice/-/detail/591539-2026"
   },
   {
    "title": "Acquisition des données investissements et publicitaires de 2026 à 2030",
    "buyer": "CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC)",
    "country": "FRA",
    "date": "2026-03-16",
    "ceiling_eur": null,
    "end": "2030-03-14",
    "holders": 1,
    "calloffs": 0,
    "notice": "https://ted.europa.eu/en/notice/-/detail/604151-2026"
   },
   {
    "title": "AZ - EA Campagne-effectonderzoek",
    "buyer": "Ministerie van Algemene Zaken",
    "country": "NLD",
    "date": "2025-04-07",
    "ceiling_eur": 10000000,
    "end": "2025-10-06",
    "holders": 1,
    "calloffs": 0,
    "notice": "https://ted.europa.eu/en/notice/-/detail/241065-2025"
   },
   {
    "title": "Výzkumy pro potřeby ČRo - rámcoví dodavatelé 2025-28",
    "buyer": "ČESKÝ ROZHLAS",
    "country": "CZE",
    "date": "2025-01-20",
    "ceiling_eur": 820000,
    "end": "2029-01-18",
    "holders": 8,
    "calloffs": 0,
    "notice": "https://ted.europa.eu/en/notice/-/detail/523427-2026"
   },
   {
    "title": "AZ - Algemeen Kwantitatief Communicatieonderzoek",
    "buyer": "RIS",
    "country": "NLD",
    "date": "2024-11-05",
    "ceiling_eur": 10000000,
    "end": "2026-11-04",
    "holders": 3,
    "calloffs": 0,
    "notice": "https://ted.europa.eu/en/notice/-/detail/671608-2024"
   },
   {
    "title": "CP/2024/01 Consumer Planning and Strategic Insights Partner",
    "buyer": "Fáilte Ireland-National Tourism Development Authority",
    "country": "IRL",
    "date": "2024-11-04",
    "ceiling_eur": null,
    "end": null,
    "holders": 1,
    "calloffs": 0,
    "notice": "https://ted.europa.eu/en/notice/-/detail/667564-2024"
   },
   {
    "title": null,
    "buyer": null,
    "country": null,
    "date": null,
    "ceiling_eur": 676000,
    "end": null,
    "holders": 8,
    "calloffs": 1,
    "notice": "https://ted.europa.eu/en/notice/-/detail/37242-2025"
   },
   {
    "title": null,
    "buyer": null,
    "country": null,
    "date": null,
    "ceiling_eur": null,
    "end": null,
    "holders": 34,
    "calloffs": 1,
    "notice": "https://ted.europa.eu/en/notice/-/detail/762423-2024"
   }
  ],
  "note": "TED eForms framework notices since 2023 that name the firm as holder or are among its awards; national registers not included"
 },
 "recent": [
  {
   "date": "2026-08-27",
   "title": "RÁDIÓS KÖZÖNSÉGMÉRÉS",
   "buyer": "Nemzeti Média- és Hírközlési Hatóság",
   "country": "HUN",
   "value_eur": null,
   "framework": true,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/591539-2026"
  },
  {
   "date": "2026-03-16",
   "title": "Acquisition des données investissements et publicitaires de 2026 à 2030",
   "buyer": "CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC)",
   "country": "FRA",
   "value_eur": null,
   "framework": true,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/604151-2026"
  },
  {
   "date": "2026-02-24",
   "title": "Medarbetarundersökning",
   "buyer": "Linköpings kommun",
   "country": "SWE",
   "value_eur": null,
   "framework": true,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/316587-2026"
  },
  {
   "date": "2026-02-11",
   "title": "Tilastotiedonkeruupalveluiden hankinta 2026-2029",
   "buyer": "Luonnonvarakeskus",
   "country": "FIN",
   "value_eur": 670214,
   "framework": false,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/495544-2026"
  },
  {
   "date": "2026-01-06",
   "title": "Servicio de medición de audiencias de televisión",
   "buyer": "Dirección de Compras de la Corporación de Radio y Televisión Española S.A",
   "country": "ESP",
   "value_eur": 1932000,
   "framework": false,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/5081-2026"
  },
  {
   "date": "2025-05-12",
   "title": "Réalisation d’une enquête statistique sur l’utilisation du parc automobile détenu par les ménages français",
   "buyer": "AGENCE DE L ENVIRONNEMENT ET DE LA MAITRISE DE L ENERGIE (ADEME)",
   "country": "FRA",
   "value_eur": 66500,
   "framework": false,
   "kind": "strategy",
   "source": "DECP",
   "notice": null
  },
  {
   "date": "2025-04-07",
   "title": "AZ - EA Campagne-effectonderzoek",
   "buyer": "Ministerie van Algemene Zaken",
   "country": "NLD",
   "value_eur": null,
   "framework": true,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/241065-2025"
  },
  {
   "date": "2025-03-25",
   "title": "Sicherheit und Kriminalität in Deutschland 2026",
   "buyer": "Bundesrepublik Deutschland, vertreten durch das Bundesministerium des Innern und für Heimat, vertreten durch das Beschaffungsamt des BMI",
   "country": "DEU",
   "value_eur": 2285500,
   "framework": false,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/523906-2025"
  },
  {
   "date": "2025-03-20",
   "title": "Public Survey",
   "buyer": "Norsk filminstitutt",
   "country": "NOR",
   "value_eur": 114380,
   "framework": false,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/182060-2025"
  },
  {
   "date": "2025-01-20",
   "title": "Výzkumy pro potřeby ČRo - rámcoví dodavatelé 2025-28",
   "buyer": "ČESKÝ ROZHLAS",
   "country": "CZE",
   "value_eur": null,
   "framework": true,
   "kind": "strategy",
   "source": "TED",
   "notice": "https://ted.europa.eu/en/notice/-/detail/523427-2026"
  }
 ],
 "co_winners": [
  {
   "firm": "Institutet för kvalitetsindikatorer Fenix AB",
   "slug": "institutet-for-kvalitetsindikatorer-fenix",
   "awards_together": 2,
   "in_small_groups": 2
  },
  {
   "firm": "M-METER Kutató és Elemző Korlátolt Felelősségű Társaság",
   "slug": "m-meter-kutato-es-elemzo-korlatolt-felelossegu-tarsasag",
   "awards_together": 1,
   "in_small_groups": 1
  },
  {
   "firm": "Agerus AB",
   "slug": null,
   "awards_together": 1,
   "in_small_groups": 1
  },
  {
   "firm": "B-engaged AB",
   "slug": null,
   "awards_together": 1,
   "in_small_groups": 1
  },
  {
   "firm": "Stromder AB",
   "slug": null,
   "awards_together": 1,
   "in_small_groups": 1
  },
  {
   "firm": "STEM/MARK, a.s.",
   "slug": "stem-mark",
   "awards_together": 1,
   "in_small_groups": 0
  },
  {
   "firm": "InsightLab, s.r.o.",
   "slug": "insightlab",
   "awards_together": 1,
   "in_small_groups": 0
  },
  {
   "firm": "FOCUS-Centrum pro sociální a marketingovou analýzu, spol. s r.o.",
   "slug": "focus-centrum-pro-socialni-a-marketingovou-analyzu-spol",
   "awards_together": 1,
   "in_small_groups": 0
  },
  {
   "firm": "NMS Market Research s.r.o.",
   "slug": "nms-market-research",
   "awards_together": 1,
   "in_small_groups": 0
  },
  {
   "firm": "MEDIAN, s.r.o.",
   "slug": null,
   "awards_together": 1,
   "in_small_groups": 0
  }
 ],
 "co_winners_note": "firms named on the same award: partners in a consortium, winners of other lots, or fellow holders of a framework",
 "similar": [
  {
   "firm": "ACADIE",
   "slug": "acadie",
   "awards": 8,
   "country": "FRA",
   "kind": "strategy"
  },
  {
   "firm": "Systra",
   "slug": "systra",
   "awards": 24,
   "country": "FRA",
   "kind": "strategy"
  },
  {
   "firm": "PLURICITE",
   "slug": "pluricite",
   "awards": 25,
   "country": "FRA",
   "kind": "strategy"
  },
  {
   "firm": "AMNYOS",
   "slug": "amnyos",
   "awards": 29,
   "country": "FRA",
   "kind": "strategy"
  },
  {
   "firm": "Technopolis",
   "slug": "technopolis",
   "awards": 36,
   "country": "FRA",
   "kind": "strategy"
  },
  {
   "firm": "Ipsos",
   "slug": "ipsos",
   "awards": 113,
   "country": "FRA",
   "kind": "strategy"
  }
 ],
 "market_pages": [
  {
   "id": "FRA-strategy",
   "country": "FRA",
   "kind": "strategy",
   "awards_here": 2
  },
  {
   "id": "SWE-strategy",
   "country": "SWE",
   "kind": "strategy",
   "awards_here": 2
  },
  {
   "id": "NLD-strategy",
   "country": "NLD",
   "kind": "strategy",
   "awards_here": 2
  },
  {
   "id": "DEU-strategy",
   "country": "DEU",
   "kind": "strategy",
   "awards_here": 2
  },
  {
   "id": "NOR-strategy",
   "country": "NOR",
   "kind": "strategy",
   "awards_here": 2
  },
  {
   "id": "HUN-strategy",
   "country": "HUN",
   "kind": "strategy",
   "awards_here": 1
  },
  {
   "id": "FIN-strategy",
   "country": "FIN",
   "kind": "strategy",
   "awards_here": 1
  },
  {
   "id": "ESP-strategy",
   "country": "ESP",
   "kind": "strategy",
   "awards_here": 1
  }
 ],
 "sources": {
  "TED": 15,
  "DECP": 1
 },
 "pages": {
  "en": "https://arquestra.dev/firms/en/kantar",
  "es": "https://arquestra.dev/firms/es/kantar",
  "fr": "https://arquestra.dev/firms/fr/kantar",
  "de": "https://arquestra.dev/firms/de/kantar",
  "it": "https://arquestra.dev/firms/it/kantar"
 },
 "radar": "https://arquestra.dev/assets/consulting?won=Kantar&co=Kantar&status=awarded&kinds=strategy,transformation,platform,build_run&src=firm-card",
 "method": "Arquestra Consulting Market Radar, built 2026-10-30 from TED (eForms) and national registers (France DECP/BOAMP, Spain PLACSP, Germany, Netherlands): public consulting awards from EUR 15,000 up of the last 24 months, classified by kind of work; work outside consulting left out. Names of one firm in several countries and spellings are merged; an award with several winners counts once for each. Value won: each award's value split between the firms it names, frameworks (their value is a ceiling) and values of EUR 150 M or more left out (the same definition as the market cards). Universities, research institutes and public bodies are not ranked as firms.",
 "cite": {
  "text": "Source: Arquestra Consulting Market Radar (arquestra.dev), Kantar, data of 2026-10-30",
  "url": "https://arquestra.dev/firms/en/kantar"
 }
}