# Kantar: public consulting contracts won in Europe (24 months) · Arquestra Consulting Market Radar

Updated 2026-10-30 · awards dated 2024-10-29 to 2026-10-30 · consulting work only.

> Source: Arquestra Consulting Market Radar (arquestra.dev), Kantar, data of 2026-10-30. Page: https://arquestra.dev/firms/en/kantar · Open in the radar: https://arquestra.dev/assets/consulting?won=Kantar&co=Kantar&status=awarded&kinds=strategy,transformation,platform,build_run&src=firm-card

## What public contracts does Kantar win?

16 public consulting awards in 11 countries from 16 buyers; rank 91 of 9874 firms in Europe by awards. Value won EUR 6.2 M (7 awards with a value; each split between its winners; frameworks left out). Frameworks are 56% of its awards.

- Strategy & advisory: 16 (Research & evaluation 16)

## Where does Kantar win?

- France: 2 awards, EUR 66 k won
- Sweden: 2 awards
- Netherlands: 2 awards
- Germany: 2 awards, EUR 3.2 M won
- Norway: 2 awards, EUR 394 k won
- Hungary: 1 awards
- Finland: 1 awards, EUR 670 k won
- Spain: 1 awards, EUR 1.9 M won
- Czechia: 1 awards
- Poland: 1 awards
- Ireland: 1 awards

Sum: 16 awards.

## Who are Kantar's main public clients?

- Nemzeti Média- és Hírközlési Hatóság (HUN): 1
- CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC) (FRA): 1
- Linköpings kommun (SWE): 1
- Luonnonvarakeskus (FIN): 1
- Dirección de Compras de la Corporación de Radio y Televisión Española S.A (ESP): 1
- AGENCE DE L ENVIRONNEMENT ET DE LA MAITRISE DE L ENERGIE (ADEME) (FRA): 1
- Ministerie van Algemene Zaken (NLD): 1
- Bundesrepublik Deutschland, vertreten durch das Bundesministerium des Innern und für Heimat, vertreten durch das Beschaffungsamt des BMI (DEU): 1
- Norsk filminstitutt (NOR): 1
- ČESKÝ ROZHLAS (CZE): 1

By type of buyer (guessed from the name): other 8, agencies & other public bodies 3, central government 3, local government 1, public companies 1.

## How big are its contracts?

Median award EUR 670 k (half between EUR 114 k and EUR 882 k; largest EUR 2.3 M); 7 awards with a value, frameworks left out. Total contract value EUR 6.5 M.

Competition: median 3 bids; 27% single-bid (15 awards give the number of bids).

## Who does Kantar compete or partner with?

Won alone: 9 of 16 (56%). firms named on the same award: partners in a consortium, winners of other lots, or fellow holders of a framework.

- Institutet för kvalitetsindikatorer Fenix AB: 2 awards together
- M-METER Kutató és Elemző Korlátolt Felelősségű Társaság: 1 awards together
- Agerus AB: 1 awards together
- B-engaged AB: 1 awards together
- Stromder AB: 1 awards together
- STEM/MARK, a.s.: 1 awards together
- InsightLab, s.r.o.: 1 awards together
- FOCUS-Centrum pro sociální a marketingovou analýzu, spol. s r.o.: 1 awards together
- NMS Market Research s.r.o.: 1 awards together
- MEDIAN, s.r.o.: 1 awards together

Similar firms (same country and kind of work): ACADIE (8), Systra (24), PLURICITE (25), AMNYOS (29), Technopolis (36), Ipsos (113).

## Is Kantar winning more or less than before?

Last 12 months: 5 awards; the 12 months before: 11 (-55%; the whole market -37%). the market: all consulting awards in the data, same months; recent awards reach the registers late, so the last months are always low.

- 2024-H2: 6 (partial half-year)
- 2025-H1: 5
- 2025-H2: 0
- 2026-H1: 4
- 2026-H2: 1 (partial half-year)

## Frameworks (8)

- RÁDIÓS KÖZÖNSÉGMÉRÉS · Nemzeti Média- és Hírközlési Hatóság · HUN · ceiling no data · ends 2026-12-31 · https://ted.europa.eu/en/notice/-/detail/591539-2026
- Acquisition des données investissements et publicitaires de 2026 à 2030 · CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC) · FRA · ceiling no data · ends 2030-03-14 · https://ted.europa.eu/en/notice/-/detail/604151-2026
- AZ - EA Campagne-effectonderzoek · Ministerie van Algemene Zaken · NLD · ceiling EUR 10.0 M · ends 2025-10-06 · https://ted.europa.eu/en/notice/-/detail/241065-2025
- Výzkumy pro potřeby ČRo - rámcoví dodavatelé 2025-28 · ČESKÝ ROZHLAS · CZE · ceiling EUR 820 k · ends 2029-01-18 · https://ted.europa.eu/en/notice/-/detail/523427-2026
- AZ - Algemeen Kwantitatief Communicatieonderzoek · RIS · NLD · ceiling EUR 10.0 M · ends 2026-11-04 · https://ted.europa.eu/en/notice/-/detail/671608-2024
- CP/2024/01 Consumer Planning and Strategic Insights Partner · Fáilte Ireland-National Tourism Development Authority · IRL · ceiling no data · ends ? · https://ted.europa.eu/en/notice/-/detail/667564-2024
- None · None · None · ceiling EUR 676 k · ends ? · https://ted.europa.eu/en/notice/-/detail/37242-2025
- None · None · None · ceiling no data · ends ? · https://ted.europa.eu/en/notice/-/detail/762423-2024

TED eForms framework notices since 2023 that name the firm as holder or are among its awards; national registers not included.

## Latest awards

- 2026-08-27 · RÁDIÓS KÖZÖNSÉGMÉRÉS · Nemzeti Média- és Hírközlési Hatóság · HUN · framework · https://ted.europa.eu/en/notice/-/detail/591539-2026
- 2026-03-16 · Acquisition des données investissements et publicitaires de 2026 à 2030 · CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC) · FRA · framework · https://ted.europa.eu/en/notice/-/detail/604151-2026
- 2026-02-24 · Medarbetarundersökning · Linköpings kommun · SWE · framework · https://ted.europa.eu/en/notice/-/detail/316587-2026
- 2026-02-11 · Tilastotiedonkeruupalveluiden hankinta 2026-2029 · Luonnonvarakeskus · FIN · EUR 670 k · https://ted.europa.eu/en/notice/-/detail/495544-2026
- 2026-01-06 · Servicio de medición de audiencias de televisión · Dirección de Compras de la Corporación de Radio y Televisión Española S.A · ESP · EUR 1.9 M · https://ted.europa.eu/en/notice/-/detail/5081-2026
- 2025-05-12 · Réalisation d’une enquête statistique sur l’utilisation du parc automobile détenu par les ménages français · AGENCE DE L ENVIRONNEMENT ET DE LA MAITRISE DE L ENERGIE (ADEME) · FRA · EUR 66 k
- 2025-04-07 · AZ - EA Campagne-effectonderzoek · Ministerie van Algemene Zaken · NLD · framework · https://ted.europa.eu/en/notice/-/detail/241065-2025
- 2025-03-25 · Sicherheit und Kriminalität in Deutschland 2026 · Bundesrepublik Deutschland, vertreten durch das Bundesministerium des Innern und für Heimat, vertreten durch das Beschaffungsamt des BMI · DEU · EUR 2.3 M · https://ted.europa.eu/en/notice/-/detail/523906-2025
- 2025-03-20 · Public Survey · Norsk filminstitutt · NOR · EUR 114 k · https://ted.europa.eu/en/notice/-/detail/182060-2025
- 2025-01-20 · Výzkumy pro potřeby ČRo - rámcoví dodavatelé 2025-28 · ČESKÝ ROZHLAS · CZE · framework · https://ted.europa.eu/en/notice/-/detail/523427-2026

## Names merged into this firm

Kantar Sweden AB (2), Kantar Public - Verian (voorheen Kantar/TNS Nipo) (2), Kantar Hoffmann Kft. (1), KANTAR MEDIA INTELLIGENCE (1), Kantar Agri Oy (1), KANTAR MEDIA, SAU (1), KANTAR TNS - MB (1), Kantar Public / Mantle Germany GmbH (1), Kantar Media Norge AS (1), KANTAR CZ s.r.o. (1), Kantar GmbH (1), KANTAR POLSKA SPÓŁKA AKCYJNA (1), Kantar Norge AS (1), Kantar UK Limited (1).

## Method and source

Arquestra Consulting Market Radar, built 2026-10-30 from TED (eForms) and national registers (France DECP/BOAMP, Spain PLACSP, Germany, Netherlands): public consulting awards from EUR 15,000 up of the last 24 months, classified by kind of work; work outside consulting left out. Names of one firm in several countries and spellings are merged; an award with several winners counts once for each. Value won: each award's value split between the firms it names, frameworks (their value is a ceiling) and values of EUR 150 M or more left out (the same definition as the market cards). Universities, research institutes and public bodies are not ranked as firms.
Sources: TED 15, DECP 1.