Arquestra Consulting Market Radar · Consulting firms · Public consulting markets in Europe

Kantar — public consulting contracts won in Europe (24 months)

Kantar won 16 public consulting awards in the last 24 months in 11 countries (France 2, Sweden 2, Netherlands 2); value won €6.2 M; main client: Nemzeti Média- és Hírközlési Hatóság (1). Data of 2026-10-30, from TED and national registers.

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What public contracts does Kantar win?

Kantar won 16 public consulting awards between 2024-10-29 and 2026-10-30, from 16 buyers in 11 countries; that ranks it 91 of 9,874 firms in Europe by number of awards. By kind of work: strategy & advisory 16.

Kind of workAwards
Strategy & advisory16
research & evaluation16
Σ16

Where does Kantar win?

Most in France: 2 of its 16 awards, rank 724 of 3,034 firms there. All countries: France 2, Sweden 2, Netherlands 2, Germany 2, Norway 2, Hungary 1, Finland 1, Spain 1, Czechia 1, Poland 1, Ireland 1.

CountryAwardsValue won
France2€67 k
Sweden2–
Netherlands2–
Germany2€3.2 M
Norway2€394 k
Hungary1–
Finland1€670 k
Spain1€1.9 M
Czechia1–
Poland1–
Ireland1–
Σ16€6.2 M

Its markets: Strategy & advisory, France (2) · Strategy & advisory, Sweden (2) · Strategy & advisory, Netherlands (2) · Strategy & advisory, Germany (2) · Strategy & advisory, Norway (2) · Strategy & advisory, Hungary (1) · Strategy & advisory, Finland (1) · Strategy & advisory, Spain (1)

Who are Kantar's main public clients?

16 different buyers; the most awards came from Nemzeti Média- és Hírközlési Hatóság (1); CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC) (1); Linköpings kommun (1). By type of buyer: other or unclear 8, agencies & other public bodies 3, central government 3, local government 1, public companies 1.

  1. Nemzeti Média- és Hírközlési Hatóság (Hungary): 1 award
  2. CENTRE NATIONAL DU CINEMA ET DE L'IMAGE ANIMEE (CNC) (France): 1 award
  3. Linköpings kommun (Sweden): 1 award
  4. Luonnonvarakeskus (Finland): 1 award
  5. Dirección de Compras de la Corporación de Radio y Televisión Española S.A (Spain): 1 award
  6. AGENCE DE L ENVIRONNEMENT ET DE LA MAITRISE DE L ENERGIE (ADEME) (France): 1 award
  7. Ministerie van Algemene Zaken (Netherlands): 1 award
  8. Bundesrepublik Deutschland, vertreten durch das Bundesministerium des Innern und für Heimat, vertreten durch das Beschaffungsamt des BMI (Germany): 1 award
  9. Norsk filminstitutt (Norway): 1 award
  10. ČESKÝ ROZHLAS (Czechia): 1 award

Type of buyer guessed from its name.

Who does Kantar compete or partner with?

Kantar won 9 of its 16 awards alone (56%); the other 7 name other firms too. Named most often with it: Institutet för kvalitetsindikatorer Fenix AB (2); M-METER Kutató és Elemző Korlátolt Felelősségű Társaság (1); Agerus AB (1). Its awards drew a median 3 bids; 27% had a single bid (15 awards give the number of bids).

Named on the same award: partners in a consortium, winners of other lots, or fellow holders of a framework.

Similar firms (same country and kind of work): ACADIE (8) · Systra (24) · PLURICITE (25) · AMNYOS (29) · Technopolis (36) · Ipsos (113)

How big are Kantar's contracts?

Median award €670 k; half fall between €114 k and €882 k; the largest €2.3 M (7 awards with a published value; frameworks, whose value is only a ceiling, left out). Contract value in total €6.5 M; its share after splitting each award between its winners: €6.2 M. 56% of its awards are framework agreements.

Is Kantar winning more or less than before?

5 awards in the last 12 months against 11 in the 12 months before (−55%); the whole market in the data moved −37% over the same months. Awards reach the registers weeks or months late, so the latest months always look low.

2024-H2 (partial)6
2025-H15
2025-H20
2026-H14
2026-H2 (partial)1

Which framework agreements is Kantar on?

8 consulting framework agreements published on TED (eForms, since 2023) name Kantar as holder or are among its awards; the latest: RÁDIÓS KÖZÖNSÉGMÉRÉS (Nemzeti Média- és Hírközlési Hatóság).

What has Kantar won lately?

Under which names does Kantar appear in the registers?

14 spellings and country companies are counted as one firm here: Kantar Sweden AB (2); Kantar Public - Verian (voorheen Kantar/TNS Nipo) (2); Kantar Hoffmann Kft. (1); KANTAR MEDIA INTELLIGENCE (1); Kantar Agri Oy (1); KANTAR MEDIA, SAU (1); KANTAR TNS - MB (1); Kantar Public / Mantle Germany GmbH (1); Kantar Media Norge AS (1); KANTAR CZ s.r.o. (1); Kantar GmbH (1); KANTAR POLSKA SPÓŁKA AKCYJNA (1); Kantar Norge AS (1); Kantar UK Limited (1).

Where do these figures come from?

Arquestra Consulting Market Radar, built 2026-10-30 from TED (eForms) and national registers (France DECP/BOAMP, Spain PLACSP, Germany, Netherlands): public consulting awards from EUR 15,000 up dated 2024-10-29 to 2026-10-30 (consulting work only: strategy, transformation, platform implementation, software build & run). An award with several winners counts once for each of them. Sources of this firm's awards: TED 15, DECP 1.

How do I cite this page?

Source: Arquestra Consulting Market Radar (arquestra.dev), Kantar, data of 2026-10-30. https://arquestra.dev/firms/en/kantar

This page as data: JSON · Markdown · Updated 2026-10-30